Qualified Adviser, Business Developer Retail

make the rod

Göran has extensive experience in Retail in leading positions. He has broad and deep knowledge in establishing new stores, new concepts and strategic concept development. In addition, experience in marketing, sales and assortment strategy and store operations in FMCG.

He has also started and run his own company and has been involved in the initial phase of a start-up. Göran is a very competent agile project manager who helps organizations to drive both investment projects and development projects to the finish line.

Education and training

  • Internal training KF/Coop, in cooperation with Stockholm University, in Marketing and Business Administration.
  • MIL Leadership training

Work experience

  • LIFVS - a startup that establishes unmanned food stores. Worked on establishments and assortment/planograms. 2019-2021
  • Butiksdesign - Partner and co-founder. Butiksdesign manufactures and sells shop fittings. 2012-2019
  • KF/Coop - Worked in several roles and in leading positions. Last years responsible for establishment, projects and concept development Coop Stores and supermarkets. Also member of the company management.1980-20120)


"Göran is very reliable and always delivers what is agreed on time and in a clear way. He is not afraid to challenge and go the extra mile to make the delivery even better than you expected. I can highly recommend Göran and his skills."

Jonny Olsson, former CEO of Coop Stores and Supermarkets

Strong experience in running complex cross-functional projects in small and large organizations. Ensures that projects are delivered on time, on budget and on quality.

Demonstrated good management skills.


Analytical and structured with a primarily strategic approach. Thrives in creative environments where the pace is fast and the willingness to develop is high. Puts the team before the self.


Strategic knowledge in Business Development, Concept Development, Range Development, and Marketing.

Also has extensive experience in line management responsibilities but also in exercising informal leadership.

With strengths in project management, communicative leadership and strategic development of organizations.



  1. 1
    Developed a completely new store concept for Coop Extra in Danderyd. The store was named store of the year by the grocery industry.2.
  2. 2
    Started the company Butiksdesign, which manufactures and sells shop fittings. The company had good sales during my time
  3. 3
    3. Participated and helped LIFVS from the basic idea to having established 27 unmanned food stores around the country.

Two-way mentoring

Reach for Change - mentor/advisor for participants in the incubator program. Member of the selection committee.