Daniel Berglind

Business Advisor. Growth issues based on the brand's position, development potential and communication.


Daniel Berglind has spent most of his business life building strong and viable brands. Partly as a CEO and strategist by starting and running a number of advertising agencies and partly as a manager at one of the major Swedish banks, with responsibility for sales support, marketing, BI and CRM.

The starting point has always been the brand's position and potential for growth. There have been both successes and setbacks in the businesses that have been started and built up. In the large bank, it was primarily digitalization that was on the agenda, with the challenges and opportunities that came with it.

In recent years, Daniel has advised a number of companies to find their uniqueness and competitiveness and to define strong visions and implementation strategies.

The experience of both start-ups, with limited resources, and large international companies has provided a broad and deep understanding of how to identify opportunities regardless of perceived complexity. 

Daniel's motto is: FRNKLA. It's not that hard, really.


Education and training

  • IFL management
  • Berghs school of communication

Work experience

  • DeBeDo Consulting AB, 2017 - today. Advisor in growth issues 
  • SEB, 2008 - 2016. Head of Private Market
  • Advertising agencies, 1981 - 2008, CEO, project manager, strategist

Getting things done by creating commitment and desire for change in others.


Business management

Brand positioning

Business strategies


Experienced leader

Long consulting experience/solution oriented 



  1. 1
    Led and supported change in positioning and customer offering with communication strategies.
  2. 2
    Partner and CEO of small and medium-sized service companies
  3. 3
    Been a senior manager in a large listed company and dealt with complex digitalization at an early stage.